Any company big or small irrespective of its size or type can benefit from social media channels, as one tweet can reach millions of people at one time. Through social networking, customers will get to know you and have one-on-one interaction, which will encourage them to buy from you. Social media will not only boost sales but also increases brand awareness.

Social Media Marketing increases the awareness of your product and drives traffic to your website. Loyalty of your customers will grow stronger as they become more familiar with you and your products. You will have a platform to showcase new products, innovations, and add value to existing products.

So, how to drive sales using Social Media?

Here are a few tips that will guide to start your social media strategy and in turn inflate sales.

1. Study Customer Behavior

To properly utilize social media marketing and social media advertising, you need to understand your prospective customers and know where they go to socialize online and where does their interest lie.

You might want to visit some forums that are related to your products to get some insight of where and how your potential customers hang out online.

2. Selecting Right Social Media Channel

If you are just starting out, then just pick one or two channels to begin with, like Twitter or Facebook. Social media may turn out to be time consuming for beginners, so it is always advisable to master any one of the social media networks and then you can branch out.

Twitter for business

Twitter is a great social networking platform, and it is one of the great ways to get the word out about different products or services that you have. It is also a nice way to start collecting information about what people really want. While you want to make sure that you are offering good info and links on your page, you can also start looking for leads and driving them in other ways.

You can use Twitter's search function and look for people who are seeking recommendations on certain types of products or services that are similar to yours. Many people who are on the social networks are using them for just this reason and you can find those individuals and steer them towards your product. This drives leads right to your website or blog. Of course, you don't want to be too overzealous in your approach.

Facebook Remains a Powerhouse

Facebook is still at the top of the heap when it comes to social media marketing and social networking. You will be able to learn about the Facebook fans of your page by analyzing their behavior, their interests, geo location, which helps to get the detailed and precise insights about them which in turn help increating the marketing strategies to drive sales.

Of course, simply getting on the websites and interacting and engaging with your followers is going to help to give you a better reputation with fans and followers. They are going to be able to feel as though they trust you more when they interact on the social networks and see that there are real people behind the company. This also can help to push sales your way.

3. Build Connections with Businesses

While you want to drive sales leads from individuals, you may also want to consider business-to-business leads, and LinkedIn is one of the best social media platforms that you can use to connect with other businesses. It is a great social media platform for small and large businesses to connect and reach out and even connect with those that you might've met in the real world.

As your network grows, you will be interacting with existing and potential customers. You need to be creative, like having contests, rewards, even Tweetups, which are meetings of some of the people you tweet. You also need to integrate to get even more out of social media. For example, if you host a Tweetup that is a demonstration of a new product, make a video, post it on Facebook, and publish it on YouTube.

Business Blogs

The best way to profit from these relationships you've built or are beginning to build through various social platforms, is to drive them to your blog. In your blog you will:

  • Give useful information that will encourage your audience to share with others.
  • Encourage participation and start conversations.
  • Only pre-sell, not sell. You are establishing your reputation as someone people will want to buy from but you are not selling yet.
  • Tell people about your product and give them an idea of what it will be like to buy from you. If they think you are reputable and knowledgeable, they will be more inclined to buy from you.
  • Offer something valuable, yet free, like an eBook, video, or a report in exchange for their name and email.

At this point, prospects can be set up on an auto responder for emails. Emails need to be about 80% valuable and free content with only about 20% being sales related.

Establishing yourself in social media will increase sales by showing prospective customers that you are knowledgeable and reputable. A business blog will help you build a list of prospects and lead to conversions.

Social Media is something like an everlasting platform, which will connect the people at one place, so, before making any comments or posts keep in mind that that a whole lot of people of various mindset will be seeing it and responding to your posts and comments. Make sure that you don’t make any mistakes which can harm your brand value and brand reputation.

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